Zee TV, the flagship channel of Zee Entertainment Enterprises LTD was launched in October 1992. With a reach of more than 169 countries and access to more than 670 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. Realizing its strength in programming and the need for Indian entertainment in the overseas market, it launched Zee TV in the UK / Europe (1995), the USA (1998), Africa (1998) and is available across five continents. Nearly two decades since its launch, Zee TV has driven the growth of the satellite and cable industry in India. The popularity of Zee arises from its understanding of Indian culture and beliefs which are depicted in its programming.
Zee TV continues to share a very strong emotional bond with its viewers. It has sustained and grown due to its ability to innovate and keep pace with changing times and expectations. Zee TVs programming delivers a variety of choices for all segments of the audience, including primetime drama series, television movies, theatrical films, specials and daytime dramas. A frontrunner in bringing innovative programming to its viewers, the new positioning with the brand slogan'HarLamhaNayiUmmeed'captures the beauty of re-discovering a new ray of hope with every moment of life. This addition, Zee TV's core proposition brings the channel closer and more relevant to everyday life scenarios which its viewers face.
South Africa was one of the first international markets Zee TV forayed into, way back in 1996. Zee TV is the largest and oldest private Indian broadcaster to be present in the continent. In addition, Zee TV is the only Indian Hindi General Entertainment Category broadcaster that has a separate beam for Africa and a local presence. Over the years we have evolved to become the undisputed market leader in the Hindi General Entertainment Category segment, through our quality oriented Programming and Marketing techniques. Thus, leading to a substantial increase in our subscriber base and due to this impetus we now enjoy a viewership of close to 1 million in sub-Saharan Africa.
As the preferred channel for viewers and advertisers, Zee TV continues to grow and evolve, increase brand loyalty and lead content innovation. Zee TV is driven by creativity and innovation, yet still deeply rooted in Indian heritage and values. Consistent with the spirit of ZEE TV, the brand identity 'HarLamhaNayiUmmeed' is by the viewers, of the viewers and for the viewers.